Key Takeaways From Industry 2025 ESG Impact Reports
February 4, 2026 | John CorriganSwagCycle and Allmade are among the latest branded merch-related companies that have shared their CSR accomplishments from over the past year.
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Podcasts/Interviews
Recent Press Coverage
In 2025, SwagCycle Facilitated Nearly $9M in Charitable Donations
February 12, 2026 | Theresa Hegel2025 was the biggest year yet for SwagCycle, a landfill diversion solution for excess branded merch started by Ben Grossman, co-president of Woburn, MA-based Grossman Marketing Group (asi/215205) and a member of Counselor’s Power 50 list of the most influential people in promo.
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What’s the Defining Trend of the Next Five Years?
April 28, 2025The next five years in sustainability are likely to be a continuation of the first half of the decade, with a growing emphasis on transparency, traceability and circularity in the promo industry.
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The New Lifecycle of Swag: Turning Excess into Opportunity
April 25, 2025This Earth Day, Delivering Good celebrates partners who are turning sustainability into action—like Ben Grossman, Co-Founder of SwagCycle. With a mission to keep branded merchandise out of landfills, SwagCycle offers companies a smart, impactful way to donate, recycle, or upcycle surplus items.
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The Bright Side: SwagCycle Surpasses $10M in Charitable Donations
April 21, 2025The sustainability platform for the promo industry has diverted more than 3 million items from landfills since it launched in 2019.
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PPAI Supporting SAAC; LA-Area Members Suggest Wildfire Relief Initiatives
January 22, 2025Industry companies can help to ease the burden of the wildfires' destruction. Here's how the California regional association and local business are directing aid.
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The Bright Side: SwagCycle Reaches Milestone, Keeping 2M Items Out of Landfills
October 08, 2024Five years in, SwagCycle has hit a major milestone: keeping 2 million items out of landfills.
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The Bright Side: BAMKO Donates 2,400 Baby Blankets Through SwagCycle
August 01, 2024Through SwagCycle, a platform for sustainably managing branded merchandise over its life span, BAMKO donated 2,400 upcycled baby blankets to Baby2Baby, a national nonprofit that has distributed over 450 million essential items to children living in poverty across the United States over the last 13 years.
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How to Donate or Recycle Your Old Branded Merch With SwagCycle
April 21, 2024Grossman’s mission at Boston-based SwagCycle, founded in 2019, is to help companies repurpose, recycle, and donate their obsolete branded apparel and merchandise responsibly, ethically, and affordably via a network of charitable and recycling partners.
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Pioneering Sustainable Solutions in the Promo Products Industry
August 4, 2023Ben Grossman, co-president of Grossman Marketing Group and founder of SwagCycle (left), is shaking up the world of sustainability in the promo products industry.
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I Don’t Want To Throw Away These Logoed T-Shirts
February 14, 2023 | C.J. MitticaIt’s not obvious to me and millions of other people how to recycle clothing. We need to change that.
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SwagCycle Has Diverted 1.45 Million Items From Landfills Since Its Launch
February 14, 2023 | Theresa HegelOne of the largest donations of obsolete branded products the organization helped facilitate last year was tied to Facebook’s rebrand to Meta, according to a 2022 annual impact report.
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Bess Cohn Humanitarian of the Year 2022: Ben Grossman, SwagCycle & Grossman Marketing Group
July 21, 2022 | Theresa HegelThe Massachusetts man started an initiative that keeps unused and unusable promo items out of landfills by recycling them or donating them to charitable organizations.
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SwagCycle’s Charitable, Sustainability Results Soar in 2021
January 28, 2022 | Christopher RuvoThe organization recycles or repurposes unwanted promo products. In 2021, SwagCycle increased both its landfill divergence totals and charitable impact by more than 10 times over.
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Promo Companies Explore Apparel Upcycling, Circular Fashion
January 24, 2022 | Theresa HegelWhen you buy a branded T-shirt from Oatly, there are a few things guaranteed. You can select your sizing and choose from a handful of catchphrases – proclaiming to the world that you’re a “weekend vegan” or that you’re part of the “post milk generation.”
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SwagCycle Facilitates Its Largest Donation
April 16, 2021 | John CorriganSwagCycle, an environmentally focused promo venture that’s an outgrowth of Somerville, MA-based distributor Grossman Marketing Group (GMG; asi/215205), recently facilitated its largest donation ever.
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A Year After Launch, SwagCycle Has Kept 60,000 Promo Products Out of Landfills and Raised $168K for Charity
March 18, 2021 | Brendan MenapaceIn August 2019, Grossman Marketing Group launched its SwagCycle program, which let companies repurpose their unwanted or unused branded items, like T-shirts, hats, business cards, mugs, writing instruments, bags and more. A lot of these items would be “obsolete,” meaning they featured an old logo, referenced a canceled event, etc.
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SwagCycle Marks First Year With ‘Green’ Milestones
February 12, 2021SwagCycle aims to help make promo products a greener, more socially responsible industry. The Massachusetts-headquartered organization’s just-released “2020 Impact Report” indicates tangible progress toward that goal.
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Promo Companies Respond to Recycling Crisis
January 27, 2020 | Christopher RuvoThe United States is experiencing a recycling crisis. The trouble stems, in significant part, from China’s decision in 2018 to restrict imports of certain recyclables, including most used plastics and mixed paper, such as office paper and junk mail.
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The US firm looking to slash the environmental cost of that supposedly free swag
Nov. 01, 2019 | Matt Lebovic, Times of IsraelBOSTON — Before a company decides to produce large amounts of swag — the “Stuff We All Get” at conferences and such — promotional marketing expert Ben Grossman wants one important question to be answered: What will the swag’s life-cycle look like?
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SwagCycle aims to change sustainability narrative of promotional products
Oct. 16, 2019 | Cole Rosengren, Waste DiveSwagCycle, a new donation and recycling service, was recently launched by the Massachusetts-based Grossman Marketing Group to demonstrate that excess promotional products don't have to end up as waste.
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Managing Lifecycle with SwagCycle
10/21/2019 | Jeff Jacobs, PromoCornerIf you think that once you’ve sold your client promotional products what happens to them is not your problem, this post isn’t for you. On the other hand, you know your customer will always have some of that product you sold them left over.
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Grossman Marketing Group Launches SwagCycle for Unwanted Branded Promo Products
August 14, 2019 | Printing ImpressionsGrossman Marketing Group, a fourth-generation marketing services firm with a deep history of corporate responsibility, has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise.
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